Analytics & Insights
Analytics
Leveraging data & insights to meet & exceed your marketing challenges. Data is the heart of a well performing website, providing opportunities to expand beyond what the current norm is.
Dashboards
Building intuitive visual representation that provides the ability to drill down to the finest levels of detail. Customer journeys aren't always straightforward, however based on various data sources compiled into a relevant view, actionable insights can be uncovered and website potentials unlocked.
Audits
Analytics & Media auditing is a crucial part of influencing key decisions within your business. In order for these decisions to be executed, your data and analytics need to be accurate, relevant and actionable. With analytics audits, I focus on data quality, property structure, tracking accuracy and configuration to ensure future decisions from data are reliable and relevant.
How I Can Help…
Technical site audit to ensure the foundation of your website is sound for future organic growth with consideration for future SEO execution for both ecommerce & non-ecommerce businesses.